AI Insights · Timothy · July 2025
Top Word Puzzle Games on iOS in the UK: Q2 2025 Performance
Discover the Q2 2025 performance of the top word puzzle games on iOS in the UK, with insights into downloads, revenue, and active users.
In the second quarter of 2025, the iOS platform in the United Kingdom saw intriguing trends among the top five word puzzle games. Here's a breakdown based on data from Sensor Tower.
NYT Games: Wordle & Crossword from The New York Times Company experienced a notable increase in weekly revenue, peaking at about $110K in early June. Downloads fluctuated, starting at 13.6K in March and gradually decreasing to 9.9K by the end of June. Active users remained relatively stable, hovering around 1M throughout the quarter.
Words With Friends Word Game by Zynga Inc. showed variable weekly revenue, with peaks reaching $25.9K in early April and June. Downloads remained modest, averaging around 1.5K weekly, while active users slightly declined from 46.6K to 35.8K.
Wordscapes from PeopleFun, Inc. maintained consistent weekly revenue, averaging $17K. Downloads peaked in mid-April at 14.4K, and active users showed a rise from 191K to 222K by the end of June.
Scrabble® GO - New Word Game by Scopely, Inc. saw steady weekly revenue around $12K. Downloads remained stable, averaging 3.5K per week, while active users increased from 97.7K to 126.7K.
Finally, Zen Word® - Relax Puzzle Game by Oakever Games had weekly revenue averaging $9K, with a peak in downloads at 12.2K in late May. Active users fluctuated, reaching a high of 194K in mid-May before settling around 150K.
For more detailed insights and analysis, visit Sensor Tower's platform.
